Do you feel odd when you write branding material to publish online? Do you read over old selling items and wonder why in the world it says what it does? Do you think, "I cant believe I published that!"? Do you hire a copywriter and just accept whatever they come up with? After all, they are professionals!

If your online branding material stimulates an image in your mind that is just not you, likely youve been trying to model your approach after someone else or youve been using work produced by someone else without giving them the benefit of knowing you, learning your approach, sharing your ideas and interjecting your personality into the material.

Lets admit it. We all do it!

When we get ready to publish something online we surf the net. We look for articles, ezines, web pages or auto-responders that resemble what we are working on, usually those