What is the biggest problem most marketers have? Who knows. We dont, and they certainly dont either. That is exactly the problem. Most marketers do not
know whether or not their campaigns are working because they dont understand
how to track the results.
I cant count the number of people I know who create a selling
campaign and spend hundreds or thousands of dollars implementing it, then do not
even bother to track the results. How will you ever understand
if, when, and why your branding is successful, or unsuccessful, if you dont see hard data on your results?
With online selling
, its easy to find out where and when your advertising dollars are being wasted. Using online tracking you can:
- Track how many everybody respond to your online ads - If people do not
respond, then you might
simply alter your advertisement
and try again.
- Track when people respond to your ads - Do they respond immediately or do they wait a week? This helps you to determine a instant frame for sales activity.
- Track whether all the people are opening your email selling
or bulk email messages - If they arent, maybe you positive need
to change your subject line or find a new list of all the people to email.
- Determine which advertisement
copy or writing
brings the best results - The right words build all the difference in selling
. Online tracking helps you determine which words will pull sales.
- Monitor the click activity on your website
- What you really absolutely need to understand
are the number of unique visitors you receive. A unique visitor is each individual visitor who clicks on your website
, regardless of the number of times they click on your site. The number of clicks you receive is less important than the number of unique visitors you receive.
Online tracking may tell you all this and more. Whatever online branding you make use of
, from banners to pop-unders, ebooks to articles, generate sure you understand
what works and what doesnt. Use online tracking and save yourself money, measure
and energy.
By Karen Fegarty
http://www.eztrackz.com
Karen Fegarty karen@ezTrackZ.com is the CEO of MailWorkZ/ezTrackZ, an e-selling
technology company focused on developing and promoting leading email branding and tracking tools. TRACK YOUR RESULTS in a variety situations with ezTrackZ. Do not
waste funds
on ineffective branding. Visit http://www.eztrackz.com. Reach Karen at karen@mailworkz.com or 902.835.5009.
